Research by the Financial Services Research Forum has found that brokers are by far the most trusted financial service.
A survey of consumers found that brokers comfortably saw off banks, building societies, insurance companies and investment firms.
Banks were the least trusted financial service.
Despite being the most trusted, the level of trust placed in brokers has fallen over the last 12 months. Building societies were the second most trusted financial service.
Forum director Professor Nigel Waite said that while brokers had once again stood out as the most trusted, they had earned lower scores than has previously been the case. "This shows there is work to be done in every category," he added.
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